About SHINE FAMILY

Beginning with care,
grounded in lasting responsibility

SHINE FAMILY looks beyond headline wealth. We focus on the security, order and freedom of choice entrepreneur families need across health, education, retirement, cross-border development and intergenerational succession.

Portrait of TSUI SUET HEUNG, Founder of SHINE FAMILY
Founder

TSUI SUET HEUNG

Founder, SHINE FAMILY | Hong Kong insurance intermediary licence no. IL1683; current status and authorised scope can be checked in the Insurance Authority public register | MDRT member for six consecutive years | Economist | Executive in the new-energy supply-chain sector

Her experience spans banking, insurance, long-term family planning and industry. She understands both the operating pressures entrepreneurs face and the responsibilities families carry toward spouses, parents, children and their future selves.

Master’s degree, The Chinese University of Hong Kong
Family Office Certificate, The University of Hong Kong
Bachelor’s degree in Economics, South China Normal University
Economist
Former Director of Risk Control and Compliance at a fund-of-funds manager
Mission & Vision

Passing on both material
and non-material wealth with purpose

We believe family wellbeing depends on clear responsibilities, appropriate protection, understandable rules and long-term arrangements that evolve through every stage of life.

MISSION

Protect lasting family wellbeing

Help families understand their responsibilities, establish appropriate safeguards, clarify the rules that matter and review arrangements as life changes.

VISION

Enable every generation to create new value

Bring order to material wealth while helping family values, care and responsibility to be understood, recorded and renewed by each generation.

Our Space

Based in Shenzhen, connected to Hong Kong and global expertise

SHINE FAMILY is based in Shenzhen’s Futian CBD. From Shenzhen, our platform coordinates insurance, legal, tax, residency, banking, trust and investment professionals in Hong Kong and other jurisdictions.

Effective coordination does not place every activity under one entity. It assigns each piece of work to the appropriate licensed or qualified professional, keeps roles clear and helps families understand how the different workstreams fit together. Government authorities, banks and other institutions retain independent responsibility for their reviews and decisions.

Book a Consultation
SHINE FAMILY office in Shenzhen